Betsson is part of the Malta-based BML Group Ltd, which is also authorised and controlled by MGA. It was originally founded in 1963 by Bill Lindwall and Rolf Lundström as AB Restaurang Rouletter in Sweden and was primarily dedicated to the distribution of slot machines.
The company still has an office in Stockholm and is part of the NASDAQ Stockholm Large Cap List, despite the obvious growth of its product portfolio. It carries a total of more than 20 different brands online.
Ares Casino has also been part of the company for many years. This has enabled the company to significantly increase its brand image and customer base. However, it is also considered a lesser-known underdog in Germany, which many people do not take into account when choosing a sports betting provider. The bookmaker knows how to convince especially in the choice of betting options and often offers more than 100 betting options. Football specialists can choose from 50 different leagues and competitions and thus get enough choice in every situation. In any case, the bookmaker has one of the largest betting offers in the world. This is also due to the fact that the international focus is solid.
Of course, each country gets a market-specific offer, but it is usually available to all customers. Besides football, the selection of US sports, handball and tennis is excellent, but there are also e-sports, MMA, motorsports and many bets from business, politics and entertainment.
This is of course also a seasonal offer, which is adjusted accordingly in winter and then includes the most important winter sports. In addition, the deal can also score with several slots, live online casino and poker.
What is the best option on the market for Betsson?
Betsson is one of the most successful sports betting providers in Scandinavia, but is little known in this region. Behind the offer is an initially conventional company that is now listed as a stock exchange company. Therefore, only a few customers from Germany are still looking for a Betsson alternative.
Theoretically, the offer also knows how to convince in many places, so that Betsson is the alternative to the created providers. Nevertheless, Betsson, like any other provider, still has some weak points that can tempt customers to look for another bookmaker. The most relevant alternatives for these sites are identified.
As a place close to Betsson, the Ares Casino?
As one of the first Betsson alternatives, many surely think of Ares Casino. After all, the bookmaker is now also part of the Betsson party. However, the bookmaker cannot quite keep up, especially in terms of selection. Here, the two bookmakers are obviously trying to occupy two separate markets.
Obviously, Ares Casino has changed, but it still can't quite keep up. Nevertheless, Ares Casino is very well known, especially in Germany. The company was founded in 2006 and became a partner of 1. FC Köln. In the German football world Ares Casino therefore very well known, somewhat in contrast to Ares Casino.
Ares Casino is also licensed by the Maltese gambling authority and is allowed to sell its services within the EU as well. The bookmaker is a real Betsson alternative, especially for players who do not appreciate the extensive offer and prefer to keep track of their cash.
7Reels as Betsson replacement
One of the providers that beats Betsson for admission in Germany anyway is 7Reels. The company has almost 20 million registered customers worldwide and generated a turnover of GBP 1.5 billion in 2015.
At 7 Reels you are in good hands if you trust the Gibraltar gaming licence more than the Maltese one. You can get more details here. The company was founded in Stoke-on - Trent in the UK, so a Gibraltar licence is naturally appropriate given the proximity of the two states. Although the offer only went online in 2001, 7reels identified itself as one of the market leaders within a very short time. One explanation for this is certainly the excellent reach, which is one of the reasons why we 7reels as an alternative to Betsson.
More than 40 sports are included in the betting offer. Football fans are particularly pleased about tournaments from more than 50 nations, which are of course also explained in detail. A similar number of regionally favoured sports and exotics are of course also available off the field. According to the company, it is represented in almost 200 countries, which would be an incredible spread.
A special highlight is also the wide and professional offer within the live casino. Of course, customers can also take advantage of far more gaming options than just 7-reels sports betting. A casino with a live casino, poker and numerous other games are included in the offer.
As outsiders, similar casinos such as 1xbet enter the race as
Like Betsson, also 1xbet a company that originated in Sweden. It has quickly gained recognition in Germany in recent months thanks to Otto Rehhagel's testimony, but it was originally founded in 1999 and currently has almost two million customers. In the sports market, the company has a much clearer product range and sells around 20 different sports.
On the other hand, it offers multiple opportunities with numerous betting options in the sports. The variety of special bets on entertainment and politics is a highlight for all those who want to place more than just sports bets. Besides its Swedish roots, the sports betting provider is a Betsson alternative mainly because of these sometimes very unusual bets.
FREQUENTLY ASKED QUESTIONS
No, unfortunately Betsson no longer accepts German players. However, there are alternatives such as Ares Casino and 7Reels.
Ares Casino belongs to the Betsson Group. It is very popular in Germany and known for offering a clearer selection of betting options. However, the offer is not as extensive as at Betsson.
Yes, 7Reels is an excellent alternative to Betsson and offers over 40 sports in their betting line-up. They have a solid range of live casino games, poker and other games. Another alternative is 1xbet with a great selection of special bets from entertainment and politics.